Is Google’s New AI Search Making SEO Obsolete? 🤨

Is Google’s New AI Search Making SEO Obsolete? 🤨

Welcome to our latest blog post where we are going to explore the question that’s been on every SEO practitioner’s mind: Is Google’s new AI search making SEO obsolete? As digital marketers, we understand the complexities of the ever-changing SEO landscape and how Google’s new AI search has been a hot topic among the industry. In this post, we’ll dive into the details and examine whether AI search will truly make SEO irrelevant or whether there’s still a place for SEO in the digital marketing world. Join us as we investigate what the future of SEO may hold in the age of AI-powered search engines.


As an SEO writer, I can understand the worry of many website owners and marketers who may be wondering if their traditional SEO techniques are becoming useless due to Google’s AI search. With Google’s increasing emphasis on AI technology, it is natural to question whether SEO optimization is still relevant. In this article, we will explore what AI is, how it is changing the game, and if it will make SEO an obsolete practice.

What is AI and How is it Changing Search?

Over the past few years, Google has been investing heavily in AI technology for their search engines. This has allowed Google to deliver more personalized search results to users while enhancing user experience and enabling a smarter search query engine. The rise of Artificial Intelligence (AI) has had a profound impact on how search engines work. Google’s AI search algorithms use machine learning and natural language processing to understand user’s searches better. As a result, Google search results become more accurate and relevant to what the user needs.

How AI is Integrated into Google’s Search

Google’s AI algorithms enable them to analyze large amounts of data to understand the context of the search query. The algorithm can then sort through that data and display the most relevant search results. Google is also utilizing AI to enhance their Voice search feature, which allows users to search with their voice rather than typing keywords. This has been a huge breakthrough, especially for mobile users.

AI and Advertiser Revenue

Google AdWords generates billions of dollars a year, and it has been speculated that Google’s AI search will make ads more effective by targeting the right audience. AI can predict which users are most likely to click on ads and make a purchase. Additionally, the AdSense network sites generate approximately 32 billion dollars a year for Google. AdSense sites depend on organic SEO to generate traffic; since AI doesn’t influence organic traffic, AdSense sites will continue to be profitable while still delivering relevant ads to users.

SEO is Still Relevant

Despite Google’s AI search being increasingly sophisticated, traditional SEO techniques such as optimizing meta tags, creating relevant content, and high-quality backlinks are still crucial. These SEO practices are still the best ways to improve the quality and relevance of your website. With AI’s emphasis on relevance in search results, it is even more important to create high-quality content that accurately reflects the user’s query.


In conclusion, Google’s AI search is going to revolutionize the way we search for things online. The AI search algorithm has made it easier for users to find relevant content while giving website owners new opportunities to target their desired audience with the use of ads. However, it’s important to remember that SEO is still relevant. Traditional SEO techniques like optimizing meta tags, relevant content, and high-quality backlinks are still the best ways to improve a website’s overall search visibility.


  1. Will traditional SEO techniques like optimizing meta tags and creating relevant content become irrelevant with AI search?
    No. Traditional SEO techniques are still crucial for improving website relevance and visibility.

  2. Will Google’s AI search eliminate the need for paid advertising?
    No. AI search will likely make paid advertising more effective, but SEO and paid ads still have their respective roles in digital marketing.

  3. Will Google’s AI search affect backlinks?
    The importance of high-quality backlinks is not going away anytime soon. Backlinks are still a crucial factor in determining a website’s credibility and trustworthiness.

  4. Will Google’s AI search mean the end of mobile marketing?
    No. Google’s AI search has actually enhanced mobile search; in particular, with voice search now becoming more prevalent.

  5. Is Google’s AI search going to drastically change how users search for things online?
    Yes. Google’s AI search is already transforming how search is performed, making it easier and faster for users to find accurate and relevant results.

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